New Product Execution / Penetration and Retrial
Identify New Product Execution and Product Lifecycle
- How quickly did we get the product to market?
- What’s the rate of re-trial or stickiness(blue line)?
- What % of Customers have tried the product at least once (black line)?
- Who tried once but didn’t re-buy (the space between the black line and the blue line)?
Consider using our pre-built exception tests to isolate new products automatically.
Mix over Time & Cannibalization Analysis
Measure the % contribution of each product over time to judge the impact of new products and product mix changes on any category or product group.
- Lasso multiple timeframes to compare the mix, total and average sales for different timeframes.
- Easily identify which product assortment yielded the best results.
- Pick any timeframe, any metric, and any product group ad hoc
- Visualize and monitor cannibalization over time.
Voids Identification – Crosstab
The Crosstab is perfect for ‘spotting holes,’ affectionately called the Swiss Cheese view.
- Sub-Grouping is supported
- Two time-frames are supported
- Multiple metrics at once are supported
Pick any chain or customer group and product group combination ad-hoc to identify potential voids and cross-selling opportunities.