CPG Brands


Salient helps CPG suppliers leverage store-level sales data to:

  • Track store execution by finding potential voids
  • Determine optimal product mixes
  • Realize the impacts of new items
  • Identify price and promotion effectiveness
  • Allocate off-invoice market spending
  • Evaluate forecast accuracy
  • Measure true customer value after trade spend and promotions

Our platform is used for collaboration and coaching between suppliers and distributors as well as a way to perform fact-based business reviews with chain accounts. We have the experience and tools to connect with the popular chain data-sharing portals like Walmart Luminate if you haven’t already created a store-level downstream sales database.

Focus Areas

Some of our clients include:

Bimbo Bakeries logo
Julius Meinl logo
Unilever logo
Barcel USA logo

How Our Solution Works

caret-downcaret-rightclosefacebook-squarehamburgerhomeinstagram-squarelink-arrowlink-arrows-doublelinkedin-squaremobile-menu-closemobile-menupauseplaytwitter-square